Privacy Policy

1. Who we are

British Chips operates the Site as an affiliate comparison and information service. For the purposes of data protection law, we act as a controller in respect of personal data processed through the Site (for example, if you email us). This policy does not describe how third-party operators process your data when you leave our Site and use their services—you should read their privacy notices too.

2. Information we may collect

Depending on how you use the Site, we may process:

• Technical data: such as browser type, device type, approximate location (country/region), and pages viewed—often via cookies or similar technologies.
• Communications: if you contact us by email, we keep your address and message content to respond and for a limited period for record-keeping.
• Consent records: where we ask for your choice on non-essential cookies, we store that preference.

We do not require you to create an account to browse the Site. We do not ask for special categories of data (such as health data) unless you voluntarily include them in an email.

3. Cookies & similar technologies

We use cookies and similar storage for essential functions (e.g. remembering cookie consent), and—only if you agree—for analytics and advertising measurement. You can change or withdraw consent via our cookie banner where available, or by adjusting your browser settings to block cookies (which may affect how the Site works).

Cookie Policy detail is covered here alongside this Privacy Policy; for "Cookie Policy" links in our footer, this section and the consent tools on the Site apply.

4. Analytics & advertising

If you accept non-essential cookies, we may use tools (such as Google Analytics or similar) to understand traffic and improve the Site. Where we use Google services, advertising-related measurement may be subject to Google Consent Mode and your choices. You can withdraw consent by clearing cookies and revisiting the Site, or through industry opt-out tools where applicable.

5. Legal bases (UK GDPR)

We rely on: (a) consent, where required for non-essential cookies and marketing; (b) legitimate interests, for example to secure the Site, analyse aggregated usage, and respond to enquiries; and (c) legal obligation where we must retain records. You may have rights to access, rectify, erase, restrict, or object to processing, and to complain to the ICO (ico.org.uk).

6. Retention

We keep personal data only as long as needed for the purposes above, unless a longer period is required by law. Email enquiries may be retained for a reasonable period to handle follow-up and disputes.

7. International transfers

If we use service providers outside the UK, we ensure appropriate safeguards (such as UK-approved standard contractual clauses) where required.

8. Children

The Site is not directed at anyone under 18. We do not knowingly collect personal data from children.

9. Contact

For privacy-related questions or to exercise your rights, contact us at support@britishchips.com. You may also use our Contact page.